Ecommerce is said to be one of the most competitive industries in the whole world. And, the only way to grow your business here is through effective marketing strategies. For example, using SEO and social media, you can create brand awareness, build a loyal fan base, drive sales, and grow revenues. But, it is not going to be as easy as it sounds in the coming years.
eCommerce Marketing Trends To Use In 2021
Marketing in the eCommerce industry is currently facing the automation drive and traditional strategies aren’t going to help you much. So, how can you promote your online store for better reach? In this article, we are going to talk about the same.
We’ll consider explaining not only how you can drive traffic to your store, but also how you can integrate the best marketing strategies together to provide a seamless and omnichannel eCommerce experience. So, let’s get started.
How to Provide the Best CX While Marketing Your Online Store?
The below-mentioned marketing strategies are perfect for everyone – no matter whether you own an eCommerce startup or an enterprise-level business.
- Build Brand Awareness Using Social Media
According to Pew Research, around 7 in 10 Americans utilize social media to connect with the world, share information, and engage with each other. Thus, building a good social media presence will help retailers reach out to customers where they spend most of their time.
Using data-driven tools like Google Analytics, you can track which social media platform your customers are currently using. For example, if you got a website visitor who searched for a particular product or service in your store but didn’t purchase anything and your data shows that he is very active on Facebook. You can target him using Facebook Sponsored posts while marketing the item he searched for on your website.
This way you will provide an omnichannel experience to your customers by targeting them on multiple channels together while improving their overall shopping experience.
With the social media world becoming so vast, it is necessary for you to automate your social media tasks and communications. Businesses can’t keep track of every mention and comment they get and post quality content on social media channels regularly. Moreover, it makes the work tedious and troublesome.
- Use Chatbots
If you are successful in building a strong social media presence, it is obvious that your customers will have several queries to ask you about your services/products. To not miss any lead on social media or websites, you must use conversational chatbots.
Chatbots have the ability to reduce your customer care costs by 35%. This marketing automation method targets organizing your whole marketing in one place and augment the visitor potential value by providing customers a great experience.
- Leverage Product Recommendation Engines
Along with helping you increase sales, product recommendation engines can also help you improve your customer experience, customer engagement rate, and customer loyalty. It is an automatic marketing technique that will help you market your eCommerce products to the right customers.
Powered by recommender systems, these engines provide personalized recommendations for users to increase average order value and improve website sales. These recommendations are results of complex data science and machine learning algorithms that record user’s interactions (offsite and onsite) to craft personalized CXs.
- Optimize for Mobile
It is crucial for eCommerce retailers to ensure that their website is responsive and works seamlessly on all devices. Mobile users are dominating the pool of internet users, particularly in eCommerce businesses. Thus, it is crucial to pay heeds to their requirements by providing a great customer experience (CX). Nearly 3 out of every 4-dollar spent on eCommerce purchases is done through a mobile device today – Oberlo.
Individuals who visit your website would prefer not to be redirected to an application or mobile version of your online store, they need everything right where they are, at present. So ensure that you provide what they are expecting and invest in building a robust and responsive website that runs beautifully on all platforms.
UX design tactics are usually the most fundamental eCommerce advertising strategies that you should focus on — a customer that leaves your website just because he isn’t able to access it on mobile can do more harm to your business!
- Use Upsell Strategies
For some organizations, upselling and strategically cross-selling can prove to be more powerful than acquiring new customers. At times, your website users don’t realize that a premium product is accessible, or they may basically require some motivation to understand why an upgrade of their cart will help them save more.
There are two basic strategies you need to keep in mind while trying to increase sales using upsell:
- Make sure your upsells are closely related to the product your customer is about to purchase
- Be delicate to the expected price range of customers
Your item needs to fit the unique necessities of customers, and they may not be excited about a more exorbitant price point once they have the idea of basic cost in mind. So, be extra careful while using upsell strategies.
- Leverage the Power of Video Ads on Social Media
After COVID-19’s attack, when the world was having stay-at-home orders, a huge rise in the consumption of videos was observed on OTT and social media channels.
Thus, one of the most effective ways to market your brand is through videos today. You can create meaningful and engaging video ads for your eCommerce products to post them on your social channels or ask influencers to post these videos for you.
This will increase your customer engagement rate, brand awareness, and conversions by many folds. You can think of finding influencers in your industry, and collaborate to make videos that perform.
Conclusion
Running a successful eCommerce business or selling products to customers digitally may look like a daunting task in the beginning. But, it isn’t.
If your business is backed by a powerful eCommerce platform and you use effective marketing strategies to promote it, you can become a viral eCommerce brand very soon. You just need to be patient, smart and stay consistent. Pick some of the above-mentioned eCommerce marketing strategies that you think will suit your business the most. Then, modify and keep tweaking your tactics as you begin to get results.