It is 2021 and the world has already moved to online and digital alternatives to most things. There are hardly any business models that are growing successfully with the traditional non-digital way of doing business.
Research shows that around 70-80% of people prefer interacting with a company that has a sort of digital version of itself. If your customers or clients prefer a digital model, then there is no point in expecting business growth if you don’t take your business online and digital.
Therefore, now if you and your company have decided to hop into the digital trends and are wondering how to do that, then sit down, relax and get ready to note things down. Here are the 6 smart ways to make your business digital in 2021 and beyond.
Build a Website for Your Business
Building a website is like setting up a digital office of your company just like a physical one where a client walks in. Therefore, build an interactive and well-optimized website as it is the first interaction of any new person with the brand.
Also, ensure that the website is well suited to be used on mobile devices too. Most people use their smartphones to visit websites as it is more convenient for them to quickly visit a website and make up their mind about the company.
Make All Possible Aspects of Business Digital
Building a website is just the first step. After building the website, you need to use the same platform to take other departments of your company digital. Take your products, content, or services online.
Send strategic and smartly written emails to promote your product or service, make use of advertisements to engage with them, create an online forum to build a network online. You can set up a ‘chat bot’ to further take queries of your customers in a digital way.
Make Use Of Digital Tools
Taking your business digital is not a compromise in any way. In Fact, this digital way of operating your business gives you more control and benefits than the traditional way of doing business does.
You can use software and tools like google analytics, CRM to collect and analyze the data of your customers collected through the website and their engagement with the company. This data can be used in later stages.
As you will be contacting your clients and customers online, the traditional paper business cards need to go digital as well. That’s where digital business cards come in handy. They are not only digital but also smart and provide better functionality than usual business cards.
Use Advertisements To Your Benefit
Having a digital business gives you a great opportunity to make use of ads. Running your ads on various other platforms and websites brings your potential customers back to you. Whereas, you can also let other businesses that support your company run their ads on your website.
Other marketing strategies like physically displaying your company advertisement boards may not be always effective. But such digital ads have a greater success rate and they provide noticeable results in terms of sales and growth of your business.
Provide Personalized Experience To Your Customers
Nobody likes generalized content and advertisements bombarded at them. Therefore, you need to be aware of what content you want your users to come across. Some level of personalization makes your customer stick longer with your company.
Remember the customer data we talked about earlier? Such collected data like the name, locality of your customer, and their interests can be used to target personalized ads, newsletters, or to show them content they would like to see based on their interests and preferences.
Make AI Work For You
Once you move most aspects of your traditional business to a digital one, you have fewer things to worry about. You can make use of AI (Artificial Intelligence) and automation to reduce the weight on your shoulders so that you can focus on some more important things.
For example, the chatbot we talked about earlier can be a great tool to handle customer-brand interactions. Additionally, they can provide a good amount of data based on the conversations. You can also use automation for product purchasing and payment gateways.