A fundamental part of a successful company is generating a community around it, making its consumers feel valued, loved, and taken into account. Listen to the voice of experience; 82% of companies consider it cheaper to retain customers than find new ones, according to information compiled by Smallbizgenius.
Take this statistic into consideration and pamper your followers, if you do a good job, your business can become a love brand.
56% of consumers declare loyalty to the companies that manage to attract them. The problem is how to achieve it? There are several ways to generate customer loyalty, from focusing on customer service, communicating your values and philosophy clearly, or creating reward programs, for example. One channel that never goes out of fashion to communicate with your customers is email.
An email marketing campaign will allow you to have direct communication with your customers in a personalized way. Like any growth strategy, the use of this tool will generate expenses, in case you do not have the capital for this assignment, you can get some small business loans, manage them properly and achieve great benefits for your company.
What is email marketing?
Businesses use email marketing to build relationships with their clients by converting email into SMS, for example. Moreover, email marketing allows for the creation of loyalty, the acquisition of new customers, or simply the sharing of news.
To implement email marketing, you need a database, to get it, you can integrate forms within your website, social networks, and even in your physical store, allowing you to collect this information. Keep in mind that you must make a privacy notice to specify the use you will give to this information, according to what is approved by law.
How to start running your email marketing campaign
To begin this task, establish the objective for which you want to implement email marketing campaigns. It is not the same as an email containing a newsletter talking about the generous initiatives supported by the company, to one with special promotions, each one has a different audience.
It is ideal that in addition to setting objectives, you set measurable goals, if your purpose is to sell more units of a product, your goal should speak in numbers, how many more products could you sell considering the reach that your campaign will have?
The next step is to segment your audience, to achieve this you must gather demographic information, such as age, academic level, employment and you must also take into account what type of customers they are, sporadic, recurrent, VIP, etc. You should establish segmentation according to the information you have.
In email marketing, as in all your communication channels, content is king. All your content must provide value to the person who receives it, it is also necessary to rely on good quality design resources, images, and videos. Remember that your main objective is to satisfy a need, not just to sell.
When you have a robust database, it is impossible to send emails one by one. That’s why there are automation platforms for email marketing campaigns.
Companies like Hubspot offer the right tools to personalize experiences, segment contacts, incorporate CTA buttons, and provide statistics that will allow you to improve the pace of each campaign. In case you do not have the capital to hire the service of these platforms, accessing small business loans will help you achieve greater reach for your company.
Email marketing strategies to increase your loyal customers
Campaigns can have different purposes. Here are some suggestions to increase customer loyalty and make them feel part of the family:
Welcome campaigns: Love, at first sight, does exist, win them over from the beginning with some benefits.
Reward campaigns: A loyal customer deserves the best benefits, don’t offer the same to a new customer as to those who buy from you every month.
Anniversary campaigns: If your customers remember your birthday, it means they love you, offer great promotions, or throw kick-ass parties.
Satisfaction surveys: Open your eyes and ears to receive the valuable feedback they can give you to improve.
Referral campaigns: When you are satisfied with a product or service that you love to show off, your satisfaction will double if it gives you a profit.
For no reason send irrelevant and generic information to your customers, this action will lead you straight to the spam folder and even worse, affect your reputation. Nobody likes a company or brand that is only interested in money and sees its customers as just another number. Use this tool to generate a community and pamper your audience. Don’t wait any longer, get financing through small business loans and achieve the best email marketing campaign.