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In today’s competitive marketplace, marketers ought to implement multiple strategies to stand out from the crowd. Since there are tons of Amazon sellers, driving profitable sales within the application is much more complicated these days. Hence, it is necessary to establish a presence across all digital channels.
Instagram is one of the powerful social networking platforms with the potential to elevate an e-commerce business to the next level. Wondering how? Yes! Marketers or Amazon sellers can utilize in-app features, stay connected with the target audience, showcase their products and drive sales hassle-free. Apart from this, they buy instagram story views to maximize visibility and reach broader audiences in minutes.
Are you a serious amazon seller who wants to generate more ROI? Then this article is for you! Continue reading to strengthen your presence on Instagram and earn more money with Amazon products.
Why Should Amazon Sellers Use Instagram?
E-commerce business owners and brand marketers prefer Instagram applications because they could reap the following benefits.
- To share product-based content among a wider audience
- To amplify engagement rate and
- To build trust, credibility, and reliability for the brand
- To increase sales and maximize ROI
- To have a digital presence and stand out from the competition.
Proven Ways to Use Instagram for Selling Amazon Products
#1 Curate Stories With Products
Instagram is one of the popular visual platforms where creators should post high-quality images or high-resolution video content to attract the audience. Most Instagrammers would like to consume creative content that is curated as stories.
There are several Instagram features, and you can use Carousel posts to tell a story about your product so that it interests viewers. For instance, narrate how your products will ease people’s routines and make a difference in your customers’ lifestyles.
#2 Make Use of Instagram Stories
‘Stories’ is the most sought-after feature of Instagram, widely used by brands and businesses to reach a more active audience. In this section, amazon sellers can post content that will disappear after 24 hours. Some most common types of content you can share here are images, videos, Reels, and GIFs blended with fun elements. You shall opt out EarnViews to make the most of its Instagram Stories and enrich your business within a short time.
#3 Engage With the Audience
The best way to build relationships with the potential audience is to engage with them and get back a response from them. You can take advantage of plenty of features to engage your audience.
Keep an eye on Direct Messages, reply to the comments on your posts, go live at regular intervals and create a community. Then, once you have gained credibility, start sharing your promotional content and help your customers make better purchase decisions.
#4 Post Instagram ‘Reel’ Videos
‘Reel’ is another trending feature that lets creators upload short-form videos that last only for a few seconds ranging from 15 to 60 sec. The best part of Reel is that creators can gain more reach, receive high engagement, and get their profile featured on this respective platform. Additionally, try EarnViews to enhance your engagement rate and get a chance to land on the ‘Explore’ page.
#5 Add Links In Stories
‘Stories’ s a great place to promote a product with the purchase link so interested customers can navigate the website effortlessly. Here are the simple steps to add product links in Instagram Stories.
- Open Instagram application
- Land on the Home page and tap on ‘+.’
- Slide to Story option
- Select the image you want to add
- Go to the ‘Stickers’ menu
- Select ‘Link’ from various options
- Now past your Amazon product link into URL space
- Once everything is over, tap on ‘Done.’
- Finally, click on Continue to post it to Stories.
Limit clickable links to protect your profile from getting banned or spammed. Better to promote only products that have a massive demand among your existing customers and followers.
#6 Cross-Promote Your Content
Joining hands with top-rated brands and letting them share your products on their profile will enhance your brand’s exposure. Cross-promotion is a great opportunity for Amazon sellers to secure more sales and gain more followers. This strategy will strengthen your social media presence with less effort and time.
Final Wrap-Up
I hope this article will help you to become a successful Amazon Seller with the power of the Instagram application. If you post high-quality content that consistently describes your product value will take your business to the next level for sure.
An important note is that marketers should utilize Instagram Analytics to track content performance. Then, by the retrieved report, optimize your marketing strategy and content that suits the activities of your target audience on the application. Cheers to securing more sales and making a heap of money!