Let’s just get one thing super straight – animations have become a magnetic charm of the digital world. I mean, most kids and even adults just simply can imagine a world without animations.
How Animation Can Boost Your Social Media Marketing Efforts
With their inception nearly 100 years ago, animations have become deeply rooted in the world of entertainment and marketing. I can even go as far as to say that animations are today an integral part of marketing.
So, to increase engagement, get views, traffic to websites, leads, and more – a marketer or brand needs to strategically include animations in their social media marketing strategies. Several New York 2d animation studios have realized the importance of animations, so they’ve started providing this service to businesses.
Furthermore, animations’ irresistible presence has created an opportunity for brands to share their company’s values, beliefs, culture, and more with their targeted audience in a spectacular way – one that doesn’t feel boring!
Because the details mentioned above are generally the ones that the audience is not interested in – the best way to tell them about this is by innovating the message delivering method, i.e., including animations.
Additionally, with social media being the best platform to engage the users, a blend of animation within a social media marketing campaign can be quite fruitful if you ask me.
Since this point, several readers might be confused about how they can include animations in their marketing strategies. To understand this, let’s take an example of the drink that “Gives you wings.”
That’s right, I’m talking about Red Bull. If you’ve tasted this one hell of a famous energy drink, the chances are that you might’ve seen their advertisement. Ever thought of the video format they used to deliver their ads? You guessed it!
They use animations for marketing their product to the audience; why? Because animations are engaging, there’s no limitation to what they can show to the audience by leveraging animation. The overall presentation of the ads is funny and precise. The same approach has been adopted by some of the best New York 2d animation studios because innovating makes these studios stay competitive and gain customers.
Now with the example out of the way, today in this article – we’re going to explore how you can use animations to boost your social media marketing efforts. So, without any further ado – let’s start…
Why Should You Use Animations In Social Media Marketing?
Social media has become a platform of endless possibilities and opportunities. It is where your customers spend most of their time; therefore, engaging them here is the best option your brand has got.
However, the competition is something that you need to consider while opting for social media marketing. There are literally millions of businesses out there who have learned to meet the demands of their audiences.
Hence, they’re doing great on social media to engage their audiences, get new customers, and foster emotional interactions between them and their customers.
So, how can you beat them? Well, to stand out of the crowd and to engage your audience – you can leverage animations.
You should start by understanding your audience and crafting the best way to explain your product or service to your audience. Secondly, you can get an engaging and appealing animation ready to form an emotional connection with the audience.
Make sure your animation is engaging; there are several creative and innovative techniques you can brainstorm before getting started with your social media marketing.
Finally, when you’re ready with your animation all set to add value to your product or service, you can start marketing your product or services while creating a new brand image and an innovative presence on social media.
The animation incorporated in your social media marketing campaign would help you stand out and outshine your competitors by promoting your brand. Think of a New York 2d animation studios, see what they’re doing with their products and try to replicate the same for your brand’s animation videos.
Furthermore, several other aspects prove the viability of using more animations in your social media marketing efforts. Here are a few of them:
Animated Posts Are Simply “Engaging”
The first and the most obvious part regarding why you should include animations in your social media marketing efforts is simply because they’re engaging. In fact, they’re one of the strongest attention grabbers in the social feed of your audience.
I mean, literally, how many times have you stopped scrolling your newsfeed because you saw an animated video or post that just seemed amazing just from the thumbnail. According to research, 54% of the audience wants to see visual content from a brand they prefer.
Hence, it is super-viable to include visually compelling animations to increase the engagement ratio and ROI while opting for social media marketing.
Animation Simplifies Sophisticated Ideas
Businesses today are highly competitive, and they try to provide exceptional customer experience to their audience. Where the deliverance of exceptional customer experience seems innovative, it can be technical. So technical that it becomes hard for the audience to understand.
To avoid this scenario, you can leverage animation to beautifully simplify the process by adding an engaging explanation to your product, services, processes, and whatever you want. Animations just tend to be the best option available out there that you can leverage to create an easy-to-digest message for your audience.
Think of brands like Google, Dropbox, or Facebook that have leveraged animation in the past in the form of animated GIFs and longer explainer videos to explain their products to their audiences. These companies are super-tech-savvy. Considering that they’re using animations to break the conventional message, delivering clutter is something that you should consider seriously.
So, integrating animations in your social media marketing posts or campaigns simplify whatever you’re telling to your audience while engaging them. From how-to guides to product videos to product tutorials, you can literally use animations to convey whatever you want to convey to your audience.
Animated Posts Become Unforgettable
Nothing beats an engaging, entertaining, visually stunning, and appealing animation. When you use animation in your social media marketing posts, you grab your audience’s attention, and then you share the information. Not only does this approach drives more engagement or traffic, but also, this approach helps in making your message memorable.
So, the next time your audience sees your logo or product, or service, they instantly recall where they’ve heard of you. This increases the chance of conversions while enabling your audience to spread the word about your product or service.
Therefore, as we’re going down the lane in this blog, animations are becoming more important for social media. Furthermore, publishing eye-catching animation on social platforms also creates a specific brand tone for your business. This stand-out presence combined with a dose of vibrant colours and effective messaging contributes to making your brand original, unique, attractive, and above all influential.
Animations Are Just Fun
The most obvious part, animations are just designed to be funny and entertaining. With engaging characters, ideas, concepts, innovation, and efficient transfer of information, the whole idea of including animation in social media marketing efforts becomes fun, and positive results are being nurtured at the same time.
You can leverage animations to tell your brand’s story in an engaging, funny, and creative way. Think of the audience in this way; they’re tired from all the hard work, and by the end of the day, they need to see something relaxing and satisfying. Here’s where your animated social media marketing videos will come in handy, and by providing your audience with what they want – your marketing efforts will surely yield amazing results.
Over To You | How Animation Can Boost Your Social Media Marketing Efforts
Phew! Now you know why animations are an integral part of an overall social media marketing strategy/effort. They just add to the overall presence of a brand online, draw user’s attention, make your brand memorable and leave a long-lasting impression on your audience.
I hope that this article will inspire you to include animations in your next social media marketing efforts to deploy animations’ nuclear power.