Let’s face it, getting your posts noticed on Twitter or any other social media site is easier said and done. But you know marketing on Twitter isn’t optional.
How to Be a Top Tweeter
Twitter is a great platform to get your brand noticed. It’s also perfect when it comes to increasing customer engagement. Being on Twitter also makes it easier for customers and prospects to trust you.
But if you have been on Twitter, and you’re finding it hard to get noticed, we have the right tips on how to grow your Twitter audience. Besides, these tips will help you stay ahead of your competitors. So, shall we start?
1. Tweet Multiple Times
Recent research shows that a tweet has an average lifespan of 15 to 20 minutes. So, if you want to be noticed on Twitter or other SM websites that are Twitter competitors, you’ll need to post consistently.
Consistency on Twitter leads to success. Be active on the platform to increase the chances of your tweets being noticed. Besides, your audience will expect your posts when you’re active on Twitter.
Although there are many recommendations on how often you should post on Twitter, we recommend tweeting at least once daily. Don’t forget to post quality content, as posting anything and everything on the platform won’t cut it.
Some tips you can use when it comes to posting quality tweets include:
- Start conversations
- Post interesting facts
- Ask for feedback
- Tweet answers to questions you receive about your brand
- Curate content around other tweets from experts in your field
2. Interact With Your Audience
You’re posting to connect with your audience, so don’t forget to engage them. Follow others in your industry, use mentions to reach out to others, retweet mentions, respond to connections, and ask others to retweet you.
3. Take Advantage of Trending Hashtags
Hashtags act as a form of SEO for your posts on Twitter, as they make them more searchable. Besides, tweets with a hashtag receive more engagement than those with no hashtags.
When choosing your hashtags, remember to include trending ones, as they increase the likelihood that more followers will find your account. Trending topics can be found on the left side of your profile. Find the ones relevant to your brand and tailor your tweet to the trending topic. Remember, you can use multiple hashtags, but it’s best to stick to two to three, so your post doesn’t appear spammy.
4. Use Visual Content More Often
Research shows that tweets with visual content receive more shares, retweets, and likes than those without. Moreover, posts with images get 650% more engagement than text-only tweets.
Couple your tweets with pictures, videos, infographics, GIFs, emojis, or any other type of imagery.
Ensure the image is relevant and well-edited so that it doesn’t look out of place. You can always use the editing tools on Twitter to edit your photos.
5. Be Personal
If you want to be a great brand on Twitter, you need to sound more like a person rather than a business. Making your tweets more personal makes you more relatable.
Show your personality and be more human. Your followers will enjoy engaging with the real you.
So, instead of focusing your tweets on selling and more selling, connect with your followers. Keep sales to a minimum and let your audience see the human behind your brand.
6. Update Your Bio
Your bio helps you get noticed by new visitors. So, it would be best if you optimized your profile to make it friendlier to new followers. Some of the tips you can use to make your profile stand out include:
- Use relevant hashtags and keywords
- Use a professional profile photo
- Use an appropriate header image for mobile users
- Include a link to your website or other social media sites
- Bring out your human side in your bio
Now you know what to do to become a top tweeter. These tips may seem simple, but the secret is continuous efforts and following through.