Your brand must embrace viable mediums to beat the competition in this dynamic marketing landscape. In addition, branding events need to create memorable experiences for customers interacting with your business entity for the first time.
Partnering with a dependable virtual event platform is an effective way to connect with your target audience. Platforms designed with engaging and intelligent features keep your virtual event attendees hooked.
Benefits of Hosting Virtual Events
Across industries, virtual events have become an integral aspect of the marketing process. Here’s why:
High Engagement
There are no capacity restrictions for online events. You can accommodate large numbers helping you attract even more. Unlike live events, busy schedules and logistical issues do not adversely impact online attendance.
Rewarding Return on Investment
It is significantly cheaper. The reason is you cut down on expenses towards venue rental, décor, travel, accommodation, food, entertainment, etc. You can use the money saved to invite quality keynote speakers or even plan more events.
Saves Time
Using a virtual event platform like Eventmobi relieves your business of the time and effort involved in organizing such events. You can even consider hosting similar events more frequently, given the ease of planning and execution that the platform will enable.
Measures Results
Your business can nurture leads and new prospects using the valuable feedback collected during and after the event. In addition, important details that attendees share while registering, like their preferences, location, contact details, etc., are also available online.
Analyzing this information against the feedback received allows your establishment to measure the results of this branding exercise. You can then assess how worthwhile it will be to host similar events in the future too.
Key Evaluation Features
By adopting the right strategies, your brand can host a top-notch online event and reap all the above benefits. In addition, using a reliable online virtual platform will help boost brand visibility.
Just ensure your preferred platform complies with the following features, as then it will serve your intended purpose:
Customization
When your virtual event platform seamlessly integrates your company branding, it gives attendees a consistent experience. In addition, you can develop a deeper connection with your participants using these customization features.
Networking
During the event, keeping communication channels open with your target audience allows your brand to engage better with them. Feedback surveying, live polling, chatting, and Q&A features allow for fruitful networking.
Social Media Integration
Attendees may want to share critical takeaways directly from the online platform to their social media accounts while the event is on. Being able to make this a reality only gives your brand greater publicity.
Event Recording
Capturing and recording the event content for future marketing use is a big plus. Those who missed the live virtual event can be given access to see it anytime later. This allows you to build your brand image with existing customers and gather access to potential clients continuously.
Live Troubleshooting
To ensure a seamless flow, the platform you partner with must make provisions for live troubleshooting should the need arise. When pros take care of unforeseen technical issues smoothly, such interruptions do not disturb the flow of the event or the attendee’s focus.
Interactive Booths
These interactive booths allow your sponsors to maximize their return on investment. In addition, provisions for downloadable brochures, product demos, and live video chats help your sponsors connect with your event attendees.
Streaming your event on a virtual platform that supports interactive booths showcases your brand plus your sponsors. The latter will willingly sponsor other events you host in the future when they see your virtual event benefiting them too.
Analytics and Reporting
Data that determines an event’s success and provides valuable inputs for future usage is what your brand must have access to. Therefore, analytics and reporting provisions are critical aspects to succeeding at brand promotion. Take complete control of your virtual event by joining hands with an all-in-one platform known to drive brand visibility.