What we observe in the environment around us frequently determines design trends. We are gradually moving toward a post-pandemic period, and we will continue to witness an increase in design fads that aid in reducing the isolation and fear brought on by pandemics. These tendencies are probably here to stay for the foreseeable future. The top ten post-Covid graphic design trends are listed below.
CLEANLINESS IS PRIORITY
Everyone’s thoughts will be focused on hygiene. To make sure deep cleaning is feasible, the materials will be used differently. Copper, linen, and some types of wood may become increasingly popular materials because of their antibacterial qualities. Materials will still vary depending on the locality, but because they can survive rigorous cleaning, durable polished plasters, limestone, and marbles will likely be utilized more frequently.
PLAYFUL, FRIENDLY, OPTIMISTIC DESIGN
People want a design that uplifts them after a year of continual exposure to terrible news and pictures. To brighten the atmosphere that Covid, social injustice, and politics have soured for everyone, colorful, lively, encouraging, and even hilarious design is relevant today. The need to feel elevated is widespread, and design is quickly moving in that direction.
HONESTY AND AUTHENTICITY
We’ve seen a deluge of exaggeration and disinformation due to the epidemic and political upheaval. Tragic events, job losses, and other issues have also been prevalent in many people’s daily lives. People are looking for companies that they can identify with that have a sense of honesty and authenticity. And companies who are concerned with the problems that individuals encounter regularly. With relevant and socially conscious messages and branding that features real people with genuine concerns, there is a lack of perfectionism and a move toward raw, authentic visuals.
GROUNDING IN COMMUNITY
Everyone has been reminded during the past year of the value of interpersonal connections. People often want to connect with others when the entire globe is suffering. Strangers and friends joined together to overcome the loneliness and negativity of the times, from films shot in Italy early last year of neighbors performing music on their balconies to nonviolent rallies in reaction to racial unfairness. In the past year, this tendency has been clearly evident.
SYMBOLISM AND THE USE OF SYMBOLS
The resurgence of symbols and overt symbolism in design is another trend. Symbols have an air of mystique and mystery about them. There is something mystical and potent about the employment of symbols, which might signify many different things, from functioning as a talisman or good luck charm to ward off bad luck to fostering a sense of connection and oneness, all of which make sense in reaction to the present state of events in the globe.
GRAPHICS AND 3D RENDERINGS
The popularity of 3D renderings, a trend that has been on the rise over the past couple of years, has increased since face-to-face interaction has become less common. In place of photography, people are increasingly using 3D modeling software to express themselves and interact with others. These lifelike visuals blur the distinction between the digital and real worlds.
A visual approach to comprehending the ideas and emotions that our society as a whole is going through, graphic design is a mirror of what we see around us. Design aids in the expression and processing of our emotions, hopefully improving the quality and manageability of daily living. These themes in particular fill in the voids left by a year of stress, loneliness, and bereavement by exuding a feeling of freedom and optimism. The design will keep evolving, and new trends will appear, giving people a sense of optimism as we process the environment around us as it continues to get better and we get out of this pandemic catastrophe.