When creating a website your main goal should be to cater to the target user. Doing so will ensure that visitors will stay longer on your site and are more likely to keep visiting. Of course, you may have a certain vision or idea in your mind. However, you also need to keep in mind the visitors and how the website will appear to them.
When a visitor reaches your site, you want them to interact and engage with your content and be persuaded to click through to your call to action. Here are some tips and hacks to increase interaction on your website.
Speed
In the age of technology, slow sites are out. We are all conditioned to using fast-loading sites or apps and no longer have the patience to wait around. If your site does not load quickly, the visitor will sign off and make their way to the next site. Even if the site has a minor delay, this could severely damage your user engagement.
Simplicity
Clutter is out, minimalism is in. Of course, you may not be a minimalist yourself and that’s fine. Your site does not necessarily need to have a minimalist look. It should, however, be simple enough for the visitors to navigate and use. The more clutter your site has, the more confused they get and the less likely they are to stay around and engage with your site. When visitors view an aesthetically pleasing site that they can easily navigate, they are much more likely to stick around.
Mobile Friendly
Many visitors these days will be using their mobile phones. This means it is very important for your site to be mobile-friendly. Your site should be easy to access, look at, and navigate on mobile phones and, as you have a different space to work with, the most important information should be displayed clearly. Good web development is key here as it should showcase the most important elements of your site to mobile users. If you are promoting your site through social media platforms, it is vital for your site to be friendly for mobile users
Clarity
Your site should provide clarity to visitors. Your visitors should not have to guess or go through loopholes to figure out what your website is about. Instead, this should be made abundantly clear throughout. Clear communication with your visitors will lead to higher engagement. For example, if you’re asking for their email address, state this clearly. All of your calls to action should be declared clearly in commanding language. Don’t be afraid to ask boldly.
Analytics
Keep a close eye on your analytics. This will help you understand what is and isn’t working. You want to tackle anything that isn’t working. If you notice that there is not enough conversion or that visitors are leaving as soon as they enter, this could be a sign that your site needs tweaking or amendments.
If your visitors are not spending a lot of time on the site, this could indicate that your site is not user-friendly. It is important to place your visitors’ wants and needs in front of your eyes.
Testing
One way to understand whether or not your site is user-friendly is to have your site tested. Ideally, by someone unbiased who has no connection to your brand, vision, or business. This will provide you with objective feedback so you know exactly where to make the tweaks and adjuvants. This invaluable information will help you create a site that leads to high engagement and conversions.
Value
Even if your site’s primary goal is to sell. You should always be providing value. Showing content that is well thought out and valuable will keep visitors on your site for longer. This increased engagement leads to increased conversion. Don’t be afraid to give out free content but make sure it is of value.
Content
The content on your site should be broken down. Not a lot of people will stay around to read large amounts of text. People want the highlights, so give them just that. By breaking down the content using subheadings, bullet points, and graphics you make it a lot easier for your visitors to engage with the content and increase the chance of them sticking around.
Use these tips and tricks to create a site that has a high user engagement. This is key to a high conversion rate. Clarity is key to providing value to your visitors. A user-friendly site should be your main focus because if the users can’t interact with it easily, your site will be virtually pointless.