The vibrant and varied festivals enjoyed with zeal throughout the year are a wonderful aspect that connects a large country like India. It’s also the time of year when companies ramp up their efforts to maximize earnings.
These events are made much more enjoyable by promotions, discounts, mailings, and a slew of other clever marketing tactics that go unnoticed. As a result, with all of the big festivals approaching, here’s a fast and easy overview of holiday season marketing tactics for small companies to increase sales.
Personalized Holiday Season Greetings by Email
Consider receiving a stunning arrangement of flowers, a basket of attractively flavoured sweets, plus a handwritten letter wishing you joyful happiness from your beloved chain in the country. What would your reaction be? Will you be one of a kind?
Serve your consumers and partners as if they were family! Make a lovely email for them, with personalized season’s wishes, birthday gift baskets, or a certificate waiting for them in their mailbox. This helps your consumers more aware of your company’s existence and encourages positive word-of-mouth in their area and among friends. As a result, your client base and earnings will grow.
Coupons and special offers
People are eager in buying new items throughout the holiday season, and you can capitalize on this proclivity of your consumers by introducing some extremely appealing deals. This may take the shape of coupons, freebies, a buy-one-get-one-free deal, a second-purchase reduction, and so on.
You might run a ‘Rakhi Special’ deal during Rakhi, when you can debut some new combinations and bundles, or send Rakhi online in India, for example. The goods and your one-of-a-kind concept determine the distinction.
This enables consumers to try out the product before deciding whether or not to buy it. Essentially, by offering product trials, you are asking consumers to evaluate your item. As a result, you’ll be better able to comprehend your consumers’ real needs and develop appropriate goods.
SEO-based marketing
Ensure that all of the websites are optimized for SEO keywords. Make them more discoverable by optimizing them appropriately. To have your websites listed in search engines, use trending phrases for special events so that any consumer seeking goods or services relevant to the website may quickly find them by googling for those specific keywords.
Gifts and greeting cards
Sending or mailing greeting cards and presents, phoning to welcome or sending SMSs to all clientele is the oldest and most effective way to network with them. Employ greeting cards, presents, e-cards, phone conversations, and SMSs to keep your clients and consumers informed about various initiatives, deals, and product releases, among other things.
Create a Compatible Website
Customers like it when companies take responsibility for their transactions and are ready to answer any questions or concerns they may have about the goods or services they provide. Establish a section on your internet business’s website where you may gather questions.
Please ensure you reply to them within a reasonable amount of time after you get them. Also, offer your clients a hyperlink that will take them to the company’s main website, where they can discover more about your business.
The website should work flawlessly on every platform, whether a computer, tablet, Android, or iOS smartphone. Make careful to address any bugs on the website as soon as possible.
Engage in Community Initiatives Both Online and Offline
Online advertising includes a significant amount of community marketing. Public markets, exhibits, town hall marketplaces, and other offline societies were established in the past. All of these groups have now established themselves online.
Individuals from different backgrounds and nations come together on Facebook, Twitter, and Tumblr to create a shared interest network. Communities like social music shops or public handicrafts are established for individuals who wish to sell or exhibit their skills linked to a common interest.
Last Thoughts
With many companies providing comparable goods with improved price, reliability, or function, the rivalry is at an all-time high. Festivals are a strong period for advertisers to promote their goods forward in such situations.
These holiday season marketing tactics are modest in our busy environment, yet they greatly affect business consumers in the near future. Take advantage of these holiday marketing tactics to boost company marketing strategies and revenues this year!