People are now using their smartphones more than ever and they admit to checking their devices 15 to 20 times a day just looking at their favorite social media platform. People have a huge preoccupation with knowing what their friends and colleagues are doing at any given time and so this has led to Facebook being one of the most popular marketing platforms available in current times.
The number of people who use this social media website every single day is rising to about 3 billion people per day and this means that your business can now advertise there, which allows you to reach out to many thousands of potential customers every single day. Businesses have never had this kind of opportunity before and so if you haven’t done it already, now is the time to strike while the iron is hot.
Business Needs To Advertise on Facebook
Knowing how to properly utilize this excellent marketing tool is something that you probably don’t know where to start, but the good news is that the people at King Kong, know exactly what they’re doing and they can point you in the right direction when it comes to advertising on this popular social media platform.
You can target your audience –
Once again, we’ve never been able to do this in the past but now you can actually reach out to customers who have shown a definite interest in the product or service that you have to offer in the past. You can actually target specific audiences that will provide benefits for your business and you can use many different kinds of demographics to find them. You can reach out to certain genders, age brackets, and even people with different kinds of jobs.
Excellent return on investment –
Every business wants to be able to spend money knowing that they are getting an excellent return on their investment and Facebook provides that in bucket loads. When compared to other platforms like Google shopping, it comes out on top every single time and people are more likely to click on your advertisements when they see them in their Facebook feed than anywhere else.
Incredibly affordable –
It is important that you are able to stick to your own marketing budget and Facebook allows you to do just that. They even offer you a tool that allows you to manage your advertisements and it is completely free. The only time that you will have to put your hand in your pocket is when you are actively running ads on the platform. How much you pay will depend on the kind of advertisements that you want to run and it can end up just costing you pennies to do so.
The other wonderful thing about advertising on Facebook is that it can provide you with really quick results and the moment that your advertisement is posted there, literally thousands of people will get to see your advertisement immediately.